Shqipe Gashi Nulleshi
Lecturer in Business Administration
School of Business
Digital Marketing and Brand Management A1F
Course, Master's (2nd cycle),
7.5 credits,
FÖ725A
Application
Choose a course instance to see course syllabus and admission requirements.
Spring 2025, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 31 March 2025 - 8 June 2025
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
The course has the following entry requirements: passed FÖ724A Business Development A1N or passed FÖ726A Marketing Fundamentals A1N (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The course content reflects the knowledge areas named in the course objectives and provides a comprehensive perspective on digital marketing approaches applied by firms in consumer and business-to-business (B2B) markets.
The course includes the completion of three case analyses where the students work in groups, an individual reflective diary, and an individual in-depth literature review. The purpose of the three case analyses is to enhance the students’ ability to select and apply relevant theories for analyses, which are synthesized into proposals on ways to develop firms’ digital brand management approaches.
The reflective diary is included to develop the students' self-directed learning ability. This effect is obtained through systematic documentation of thoughts and reflections in connection with the assignments included in the course. Self-directed learning improves the students' meta cognition, which is a generic capability of great importance for the student’s personal development.
The purpose of the in-depth literature study is to further the students’ understanding of a thematic area covered during the course. The task develops the students' ability to identify and conceptualize developments within a defined research area. In addition to increasing the students' specific subject knowledge, the literature study provides a generic ability of value for the coming degree project.