Sandor Ujvari
Senior Lecturer in Logistics
School of Business
Choose a course instance to see course syllabus and admission requirements.
Application is done after nomination.
The course is located at the intersection between digital marketing and sustainability as it addresses the issue of how companies can transform their organizations and business models to reach sustainability and ensure future survival and competitiveness.
The course addresses the issue of how companies choose to change their organizations to reach sustainability and ensure their future survival and competitiveness.
The course is organized in modules and incorporates topics related to digital solutions to embrace transformation. Further, it addresses sustainability both from consumption and organizational perspectives.
Students´ evaluation is done through a set of seminars and assignments. Seminars are required to stimulate interactional learning and critically assess knowledge. In the assignments students are asked to apply learning in a real-life project focusing on how one object company (students´ choice) can use digitalization to reach sustainability and competitiveness.
Course literature is both theory and practice oriented. It consists of a selection of articles from leading scientific peer-reviewed journals.