Caroline Stenbacka Nordström
Senior Lecturer in Business Administration
School of Business
Choose a course instance to see course syllabus and admission requirements.
Application is done after nomination.
The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.
The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal scientific articles are categorized within modules regarding marketing classics, relationship marketing, services marketing, sustainable marketing and contemporary marketing theory development.
The course objectives are achieved via student group assignments, seminar presentations, and a final individual assignment. Student groups summarize, present and discuss the course literature, and the final individual assignment reflects on selected aspects of the course literature.