Marketing Fundamentals A1N
Course, Master's (2nd cycle),
7.5 credits,
FÖ726A
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2024, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 2 September 2024 - 3 November 2024
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
Prerequisite is a Bachelor’s degree equivalent to a Swedish kandidatexamen of 180 credits (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.
The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal scientific articles are categorized within modules regarding marketing classics, relationship marketing, services marketing, sustainable marketing and contemporary marketing theory development.
The course objectives are achieved via student group assignments, seminar presentations, and a final individual assignment. Student groups summarize, present and discuss the course literature, and the final individual assignment reflects on selected aspects of the course literature.