Mikael Wickelgren
Head of School/Senior Lecturer in Business Administration
School of Business
Choose a course instance to see course syllabus and admission requirements.
Application is done after nomination.
The course "Service Marketing" tackles the classical as well as the modern perspectives on service marketing, focusing on value creation, marketing and management of service activities, and service systems. The course also covers service marketing frameworks, service encounters, the context of service, service development, service innovation, service recovery, service sustainability, etc. The primary focus of the course lies in the recent developments within the field of service marketing.