Mikael Wickelgren
Head of School/Senior Lecturer in Business Administration
School of Business
Service Marketing G1F
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ339G
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2025, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 3 November 2025 - 18 January 2026
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
Entry requirements higher education not set. (or the equivalent). The course has the following entry reqiurements: passed FÖ141G Marketing Management I G1N and passed Organization and Management I G1N or attended FÖ141G Marketing Management I G1N and attended Organization and Management I G1N (or the equivalent) and at least 30 passed credits in Business Administration, Industrial Management, Law, Statistics, Economics or Social Psychology.A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The course "Service Marketing" tackles the classical as well as the modern perspectives on service marketing, focusing on value creation, marketing and management of service activities, and service systems. The course also covers service marketing frameworks, service encounters, the context of service, service development, service innovation, service recovery, service sustainability, etc. The primary focus of the course lies in the recent developments within the field of service marketing.