Strategic Marketing A1F
Course, Master's (2nd cycle),
7.5 credits,
FÖ727A
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2024, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 4 November 2024 - 19 January 2025
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
The course has the following entry requirements: attended FÖ724A Business Development A1N or attended FÖ726A Marketing Fundamentals A1N (or the equivalent). A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
This course aims at developing students’ theoretical and practical knowledge of business development from a strategic marketing perspective. The aim of the course is achieved via student group assignment, seminar presentation, and a final individual reflection essay.
The group assignment is a market simulation. Each student group develops its own business in a simulated market, competing with other student groups. In this manner, students get practical skills in business development, focusing on strategic marketing, new product development, marketing management, planning and forecasting, demand and cost management, investments, competition, and budgeting.
After they finish the group assignment, seminars take place where the student groups present their reflections and analyses of their simulation companies’ results. In the final individual reflection essay, each student is expected to analyze his or her simulation experience with the help of the concepts and frameworks from the course literature.