The purpose of Knowledge, Innovation and Marketing (KIM) research group is to extend the scientific body of knowledge concerning the related fields of knowledge management, innovation management and marketing and to contribute to practice. The group’s interest is in investigating how companies and organizations transform their knowledge into innovative outputs to achieve sustainable business development.

Having a multidisciplinary perspective

Research undertaken in the group takes different lenses, uses different research methods, analyzes different types of organizations and explores KIM-related topics in different countries.

Our members have a broad portfolio of knowledge management, innovation management and marketing expertise gained from working with a variety of national and international private and public organizations. The aim is to use this expertise and to develop it further.

Our Expertise can be found in the following areas:

• Knowledge management
• Knowledge risk management
• Innovation management in SMEs
• Open Innovation
• Exporting relationships
• Digitalization
• Strategic management
• Services marketing
• Retail marketing