KLUB is a sub-project and demonstrator within the KASTiS project, where the fictional characters Kira and Luppe experience adventures at cultural heritage sites in Skaraborg through a transmedia storytelling format. The narrative is based on intangible cultural heritage, legends, folklore, and mythical creatures.

KLUB is a co-design project developed by researchers and students from the Division of Game Development at the University of Skövde, in collaboration with educators and destination developers in the municipalities. The project was first publicly presented at the Gothenburg Book Fair in the autumn of 2016.